October 3rd, 2008
Small Businesses make up over half of the economic output of the United States. Today we’ll ask: How do you start them? What makes them successful? What does it take to stay competitive? We’ll start by meeting the winner of an award for being “Best Small Company to Work for in America.” Then, we’ll meet the owner of a neighborhood coffee shop in Kansas City that was challenged by a Starbucks moving in next door. Hear how they managed to keep their small business successful even when a giant chain store showed up. Also, host Thomas White explains what he’s learned from his experience starting small businesses himself and helping other businesses succeed.
Lauren Dixon is founder and CEO of Dixon Schwabl, an advertising and public relations firm. This year, the Society for Human Resource Management designated Dixon Schwabl as “#1 Best Small Company to Work for in America”. As CEO, Dixon is in charge of the overall strategy and managing the growth of the firm with local, regional and national clients.
Founded over 20 years ago, Dixon Schwabl has become one of Upstate New York’s top communications, marketing and public relations firms. Lauren began her career as an on-air reporter and anchor at WOKR TV in Rochester, before going on to her career successfully growing her small business to be a premiere marketing and communications firm.
Interview with Lauren Dixon | Download MP3
Jon Cates of Broadway Café in Kansas City
Broadway Cafe and Roaster’s have been at the same downtown Kansas City location for the past 16 years. In the late 1990′s, Starbucks moved in next door and provided a challenge for the small independent coffee house, run by Jon and his wife Sara. After they managed to outlast Starbucks, they were faced with the decision of how to expand. They decided that the best idea was to focus on roasting of the best gourmet green coffees. They’ve now roasted over 150,000 bags. While they haven’t opened up chain retail shops all over the city, they have expanded to include a dedicated roasting location with a full-service carry-out espresso bar. The Broadway Cafe has succeeded over the years by sticking by their dedication to the quality of the coffee and the needs of the customers.
Interview with Jon Cates | Download MP3
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