The Business of Fear – Resources

November 14th, 2008

Fear can be the most powerful motivating factor in business and politics.  This week, Business Matters explores how fear can be manipulated, overcome and understood.  We’ll meet someone whose been studying the media’s use of fear for decades and an entrepreneur who explains how fear can sometimes have positive effects.  We’ll help you develop the tools to understand how it’s used, who uses it, and how to remain unafraid when you are bombarded with fear messaging.

Listen to the Full Episode | Download MP3

Part 1: David Altheide, Author of Terrorism and the Politics of Fear | Download MP3

David Altheide, PhD, is Regents’ Professor in the School of Justice and Social Inquiry at Arizona State University, where he has taught for 34 years. His research focuses on how mass media and information technology have powerful roles in social control.

The most recent books are Terrorism and the Politics of Fear and Creating Fear: News and the Construction of Crisis. His recent research focuses on how news reports about “fear” have evolved over time. Along with his students, he’s been investigating how the language of law enforcement and the military has infused popular culture. He’s identified the critical elements of successful media messages, and how critical consumers of information can better understand “media logic.”

Dr. Altheide is a three-time winner of the Cooley Award from the Society for the Study of Symbolic Interaction.  In 2005, Dr. Altheide received the George Herbert Mead Award for lifetime contributions from the Society for the Study of Symbolic Interaction. His next book, currently in preparation, is The Mass Media and Terrorism After 9/11.

Part 2: Paul Borgese, Creator of FEAR Selling | Download MP3

Paul Borgese has been writing and lecturing about e-commerce and online marketing from its inception.  He’s also the author of M&A From Planning to Integration and FEAR Selling: How To Sell More and Sell Faster By Tapping Into Your Prospects’ Deep-Seated Emotional Needs. You can receive Paul’s free ebook, The 7 Deadly Sins of Selling, here.

Paul also manages the Emerging Markets Group of The Associated Press Digital Division, and advises EyeCatcher Interactive a digital strategy and marketing firm. He’s worked on marketing initiatives with the Federal Reserve System, J.P. Morgan Chase, Microsoft, Merrill Lynch, McKinsey & Company, IBM, The Wall Street Journal Online, the Paris Chamber of Commerce, and many others.

Paul teaches marketing and international business at New York University, Pace University, and Baruch College, City University of New York. He also is an childrens’ author and singer/songwriter, including the book, When Fish Go Peopling, and the Parents’ Choice Award-Winning CD, Even the Monkeys Fall Out of the Trees.

Part 3: Naomi Klein, Author of The Shock Doctrine | Download MP3

Naomi Klein is an award-winning journalist, syndicated columnist and author of the New York Times and international bestseller, The Shock Doctrine: The Rise of Disaster Capitalism. Published worldwide in September 2007, The Shock Doctrine is set to be translated into 20 languages to date. You can read an excerpt of the book here.

Her previous book No Logo: Taking Aim at the Brand Bullies was also an international bestseller, translated into over 28 languages with more than a million copies in print. Naomi Klein writes a regular column for The Nation and The Guardian that is syndicated internationally by The New York Times Syndicate. In 2004, her reporting from Iraq for Harper’s Magazine won the James Aronson Award for Social Justice Journalism.

Check out the six minute companion film to The Shock Doctrine, created by Alfonso Cuaron, director of “Children of Men.” It was an Official Selection of the 2007 Venice and Toronto International Film Festivals and was downloaded more than 1,000,000 times.

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