The Business of Fear

November 14th, 2008

Fear can be the most powerful motivating factor in business and politics.  This week, Business Matters explores how fear can be manipulated, overcome and understood.  We’ll meet someone whose been studying the media’s use of fear for decades and an entrepreneur who explains how fear can sometimes have positive effects.  We’ll help you develop the tools to understand how it’s used, who uses it, and how to remain unafraid when you are bombarded with fear messaging.

Listen to the Full Episode | Download MP3

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Part 1: David Altheide, Author of “Terrorism and the Politics of Fear | Download MP3

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Part 2: Paul Borgese, Creator of FEAR Selling | Download MP3

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Part 3: Naomi Klein, Author of “The Shock Doctrine” | Download MP3

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One Comment

by Paul Borgese on November 14th, 2008 at 12:18 pm

For your free copy of The Seven Deadly Sins of Selling, visit http://www.7SellingSins.com.

This ebook is excerpted from Paul Borgese’s book, FEAR Selling: How You Can Sell More and Sell Faster By Tapping Into Your Prospects’ Deep-Seated Emotional Needs (www.FEARSelling.com).

For more information and free resources, visit http://www.PaulsBio.com.

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