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Agents of Change

June 5th, 2009

This week, we’ll talk to agents of change in business. Our guests give companies new ways to think about their value and customer relationships. We’ll explore how some businesses thrive while others falter in an increasingly technological and transparent environment.

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Seth Godin
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Seth Godin was called “the Ultimate Entrepreneur for the Information Age” by Business Week. He is a popular public speaker, writes the #1 ranked marketing blog, and has authored ten bestselling books. His most recent is Tribes: We Need You to Lead Us. Seth founded Yoyodyne, the industry’s leading interactive direct marketing company.

David Meerman Scott
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David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and author of World Wide Rave. His previous book, The New Rules of Marketing & PR is an award-winning BusinessWeek bestseller. He worked as VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder.

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