The Business of Making Green from Being Green

July 10th, 2009

This week, we’ll examine ways that large and small companies can maintain sustainable practices for combining sustainable practices with a for-profit business model. First, we’ll talk to two entrepreneurs from sustainable start-ups and then hear about a new initiative by one of the world’s largest corporations to be greener by building smarter technology.

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Dan Tefft – CEO, Treebanking
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Rob Brazzele – CEO, Safety Power
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Matt Preschern – VP of Ecosystem Communications, IBM
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Jack Mason – IBM Smarter Planet Initiative
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