How Social Media is Changing the World: Part 1

March 26th, 2010

This week we’re exploring the impact of the social media on our business, our media and the way we see the world. In future weeks we’ll be continuing our series, but this week we wanted to start out by revisiting our interviews a pair of groundbreaking agents of change in marketing, communications and social media.

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Seth Godin
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Seth Godin was called “the Ultimate Entrepreneur for the Information Age” by Business Week. He is a popular public speaker, writes the #1 ranked marketing blog, and has authored ten bestselling books. His most recent is Tribes: We Need You to Lead Us. Seth founded Yoyodyne, the industry’s leading interactive direct marketing company.

David Meerman Scott
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David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and author of World Wide Rave. His previous book, The New Rules of Marketing & PR is an award-winning BusinessWeek bestseller. He worked as VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder.

(This program originally aired June 6 2009)

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