April 2nd, 2010
Social media has covered the world like a virtual tsunami. Over 400 million Facebook users, millions of bloggers and 80 million Twitter accounts. Growth of these on-line communities continues with no end in site. This week we explore how the new world of transparency and connectivity affects how we think of ourselves, our relationships and our world. We dig into how companies are using social media to have more authentic relationships with their customers and stakeholders. We also uncover risks that exist because we are disclosing so much about ourselves in such a public way.
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David has been a professional journal for 40 years, writing for Rolling Stone, The Economist, LA Weekly, Mother Jones, The Nation, The New York Times, New York Magazine and Salon.com. In 1977, he was a co-founder of the Center for Investigative Reporting. David has also taught journalism at the University of California Graduate School of Journalism and Stanford University.
You can find some of David’s latest writing about the media on Bnet by clicking on this link.
Alexandra is also a principal with Social Signal, one of the world’s first social media agencies, She has shaped the online strategy for a wide range of online community projects, including Tyze, Change Everything and NetSquared.
Robert is a security consultant for Intelius Corporation. He is an expert on personal security and identity theft and the focus of his work is educating Americans about emerging consumer trends and challenges. Robert is American television news correspondent, security analyst, Certified Identity Theft Risk Management Specialist, and author of “The Safety Minute: Living on high alert; How to take control of your personal security and prevent fraud”.
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