October 13th, 2010
Business as usual has brought us big bank bailouts, high unemployment, out of control foreclosure and the largest executives bonuses in our history. Surely somethings got to give. This week on Business Matters, find out about a revolutionary new approach to improving how companies can work for all stakeholders.
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Beyond the News, With Contributor
Dan Peak, CEO of World-Check
Rajendra Sisodia is professor of marketing and founding director of the Center for Marketing Technology at Bentley College. He has a Ph.D. in marketing and business policy from Columbia University. He has published nearly 100 articles in journals such as Harvard Business Review, Journal of Marketing, Journal of Business Strategy, Journal of Business Research, and many others. He also writes frequently for the Wall Street Journal. His research, teaching, and consulting expertise spans the areas of strategic marketing, marketing productivity, marketing ethics, and stakeholder-based marketing. In addition to Firms of Endearment, he coauthored The Rule of Three, Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets and Does Marketing Need Reform? with Jag Sheth.
Joseph Tuck is the General Coordinator/C.E.O. of Alvarado Street Bakery, a worker-owned co-op based in Petaluma, California. Joseph started work at Alvarado Street Bakery in 1981 as a sanitation worker and over the years gained expertise both in the baking business and in worker cooperatives. Joseph has held his current position for over twenty years. In this period of time Alvarado Street Bakery has been fortunate in realizing significant growth both in its revenues and profits. Joseph has assisted the cooperative’s evolution organizationally in ways that meet the needs of their customers while giving good returns to its worker members. Currently the average hourly worker/member earns $30 dollars an hour that is augmented by a robust benefit and 401k plan. On top of the compensation package worker/members have also had yearly redemption of stock dividends that has averaged around $14,000 per year. (originally broadcast January 15, 2010)
For Your Consideration
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