The Business of Nature Inspired Innovation

March 9th, 2011

This week, we explore the simple lessons that nature offers us. Can we observe the way that natural systems evolve and adapt so that we can approach business, social, political and financial problems from a fresh and possibly more effective perspective?

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Janine Benyus
Janine Benyus is a natural sciences writer, innovation consultant, and author of six books, including her latest − Biomimicry: Innovation Inspired by Nature. In Biomimicry, she names an emerging discipline that seeks sustainable solutions by emulating nature’s designs and processes (e.g., solar cells that mimic leaves, agriculture that models a prairie, businesses that run like redwood forests).

Janine has received several awards including the 2009 Champion of the Earth award in Science & Innovation from the United Nations Environmental Programme, Rachel Carson Environmental Ethics Award, Lud Browman Award for Science Writing, Science Writing in Society Journalism Award, Barrows and Heinz Distinguished Lectureships, and has been honored as one of TIME International’s Heros of the Environment.

Peter Forbes

Peter Forbes is a U.K. based science writer who writes on the area of biomimetrics in his book The Gecko’s foot, Bio-inspiration Engineering New Materials from Nature.

Peter  initially trained as a chemist and worked in pharmaceutical and popular natural history publishing. He has written numerous articles and reviews, for the Guardian, Independent, The Times, Daily Mail, Financial Times, Scientific American, New Scientist, World Medicine, Modern PaintersNew Statesman, and other magazines.

In addition to the Gecko’s foot, Peter is also the author of Dazzled and Deceived: Mimicry and Camouflage.

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