About Business Matters

Business Matters is brought to you by Profoundly Simple, a company dedicated to supporting leadership teams in creating organizations of excellence. We recognize that business is the most powerful force in the world. It has a major impact on public policy and governments everywhere. It is a key influence on how we use our resources and sets an example of the values that shape communities from local to global.

Profoundly Simple acts as a guide for exemplary leaders – leaders who wisely uses the power they are entrusted with to serve their constituencies first and themselves second; leaders who know that it is good business to treat people with respect, honor the environment and act with impeccable integrity. Leaders who inspire greatness in those around them and by doing so create great organizations that are notable examples of success.

You can contact us by phone at 608-338-1511

By email at info@businessmatters.net

By post at:
P.O. Box 249
Viroqua, WI 54665-0249

If you would like to send us feedback about our programs or suggestions for future programs contact us at feedback@businessmatters.net

Meet The Business Matters Team

Thomas White

As a successful business leader and innovator for over 35 years, Thomas offers clear insights to the changes happening in business that affect all aspects of our lives. He also brings thoughtful engagement and a passion for truth to each episode of our program.

Learn more about Thomas White.


Jonah Meadows

Prior to joining Business Matters, Jonah was News Editor for the Chicago Weekly News, teaching assistant, grassroots organizer, delivery driver, freelance translator and producer for Worldview, Chicago Public Radio’s weekday global affairs program, where he produced several series on subjects such as National Security Whistleblowers and the Geopolitics of Drugs. Jonah majored in Near Eastern Languages and Civilizations at the University of Chicago.  Originally from Oakland, CA, Jonah lives in the Tri-Taylor neighborhood of Chicago, with his partner, Lauren, and their cats, Foxy, Evil, and He-Man.

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